Centrepoint to open at Mirdif City Centre

Centrepoint, one of the largest non-food retail destinations in the Middle East region and part of the Landmark Group, is on track to opening its 64th store at Mirdif City Centre. The new Centrepoint covers a total retail space of 85,403 square feet, integrating five of Landmark Group’s brands — Babyshop, Splash, Shoe Mart, Lifestyle and Beautybay – under one roof.

Located on the Ground floor of Mirdif City Centre, Centrepoint offers a wide selection of product choices across multiple categories within a convenient shopping environment; from furnishings and beauty products, to clothes, shoes and accessories for men, women and children. With a stylishly designed interior that delivers a stress-free shopping environment, Centrepoint also has a toddler play area with a variety of games and early learning play items.

Vinod Talreja, Director of Centrepoint & Chief Executive Officer of Babyshop, said: “We are delighted about this opportunity to extend our offering of exceptional value to shoppers at Mirdif City Centre. It reinforces our ambitious growth plans and supports our strategic objective of being more accessible to our valued customers.”

First launched in Kuwait in 2005, Centrepoint has grown to become one of the largest non-food retail destinations in the Middle East, with 63 stores and a retail space in excess of 3.3 million square feet. The brand has been very successful in the mid-market retail segment with a significant presence across the GCC, Jordan and Egypt.

The variety of products offered at Centrepoint draws from core concepts of Landmark Group including:

• Babyshop – a destination store that caters to all the needs of children in their formative years, from clothing to toys and baby furniture
• Splash – an award winning young, high street brand offering contemporary fashion apparel and accessories for men, women and teens
• Shoe Mart – the largest footwear and accessories retail chain in the Middle East, offering a wide range of affordable, world class brands for men, women and children
• Lifestyle – A well-defined retail concept that imbibes the essence of a woman, offering a wide range of exclusive home decor, furnishing, fragrance, fashion accessories, gifts and many more lifestyle products.
• Beautybay – A complete beauty retail store with a wide variety of international fragrance, cosmetics & skin care brands.

The Centrepoint concept is innovative and unique, mainly because it provides the trendy teenager, families, newlyweds, women of all ages, with one concept, one destination for a wide choice of home-grown and international retail brands. “It is a one-stop shop for the entire family,” added Mr. Talreja.

Tags: Landmark Group, Mirdif, Mirdif City Centre, Shopping Malls