La Mer is a mixed-use beachfront development in the Jumeirah area of Dubai. It offers a wide range of leisure facilities, a public beach, restaurants and cafes, shops, and more.
It boasts a contemporary design with a beachside charm. With colourful street art, boardwalks lined with palm trees, and an industrial-inspired zone it is one of Dubai’s most Instagram-friendly locations. The area is especially beautiful at sunset.
La Mer is split into three zones; La Mer North, La Mer Central, and La Mer South.
Beaches are at La Mer North and La Mer South. La Mer Central is the entertainment hub.
Attractions and Things to Do
La Mer is a beachfront destination in Dubai that offers something for everyone.
The public beach is perfect for soaking up the sun, and the watersports concession provides an opportunity to try your hand at stand-up paddleboarding or kayaking.
The beach club is a great place to relax and enjoy the view, and the restaurants and cafes offer a variety of dining options.
Whether you’re looking for a place to relax or an adventure, La Mer is the perfect destination.
Beach
The beach at La Mer is divided into two parts, one at La Mer North and the other at La Mer South. It is also known as Jumeirah Public Beach/Open Beach.
Both beaches are open to the public and there is no charge for entry. Visitors can pay to rent loungers, umbrellas, cabanas, and beach houses if they wish. Watersports rentals are available in both areas.
The water at La Mer is clean and warm, making it perfect for swimming and relaxing. Lifeguards offer a degree of assurance to parents visiting with their children.
Drifty
Drifty is an electric go-kart track at La Mer Central. It is perfect for kids who want to experience the thrill of driving.
The go-karts are easy to control and the track is fully enclosed, making it a safe activity for even the youngest drivers.
If you are looking for a safe and fun activity for your kids, then be sure to check out Drifty.
Hawa Hawa
Hawa Hawa is an outdoor inflatable playground that lets you bounce around like on a trampoline.
It consists of two large dunes with seven peaks of various shapes and heights. The concept originates from Japan, where it was designed as a way for kids to burn off energy.
It is located at La Mer Central and has become a popular attraction for all ages. If you’re looking for a fun and unique way to some time outdoors, Hawa Hawa is worth checking out.
Train Beach Club
Train Beach Club is the perfect place to enjoy a healthy lifestyle by the beach. The fitness-focused beach club has a gym equipped with the latest equipment, a healthy restaurant, a licensed bar, a shisha terrace, an infinity pool, and a private beach.
Day passes and annual memberships are available to suit your needs. The Train Beach Club is the perfect place to stay in shape and enjoy the outdoors. With a beautiful setting overlooking the Arabian Gulf, it is the perfect place to relax and unwind.
Train Beach Club is situated at La Mer North.
Sea Level
Sea Level at La Mer has everything you need for the perfect day at the beach. They rent sunbeds and umbrellas, cabanas, and beach houses.
Beach houses are their most luxurious option. Customers enjoy a private beach area complete with loungers and umbrellas. Each house features a living room (with AC, mini-fridge, dining table, and couch) and a private patio.
They operate from the beaches at La Mer South and La Mer North. No matter what type of rental you choose, you’re sure to enjoy stunning views of the ocean and beautiful beaches.
First Yacht Watersports
La Mer is one of Dubai’s most popular beaches, and for good reason. The white sand and crystal-clear water are perfect for a relaxing day by the sea.
However, La Mer also has a lot to offer in terms of watersports. First Yacht Watersports is a concession that operates on both beaches at La Mer, offering a range of activities and rentals.
Motorised activities such as jet skis, wakeboarding, and fly boards are available, as well as pedalos, kayaks, and paddleboards.
Whether you’re a seasoned pro or a first-time participant, their friendly staff will ensure that you have a safe and enjoyable experience.
Restaurants
La Mer is a beachfront dining destination in Dubai that offers visitors a wide variety of dining options.
With over 30 restaurants and cafes to choose from, there is something to suit every taste and budget.
Many of the restaurants have outdoor terraces with views of the beach and Arabian Gulf, making La Mer one of the best places in Dubai for al fresco dining.
Some are licensed to serve alcohol.
Whether you’re looking for a quick bite or a leisurely meal, La Mer is the perfect place to enjoy some of Dubai’s finest food and drink.
Shops
La Mer is the perfect place to find everything you need for a day at the beach. The shops here sell swimwear, sunglasses, and fashion for both men and women. You can also find accessories like hats, beach towels, and sandals. And if you’re looking for a gift for someone special, it also offers a great gift and souvenir store.
Facilities and Services
La Mer is a world-class destination that offers a wide range of facilities for visitors. They make the visitor experience at La Mer as enjoyable and convenient as possible.
Services include toilets, showers, changing rooms, prayer rooms, ATMs, currency exchange, free WiFi, a car wash, and a Dubai Smart Police Station.
Timings
La Mer is open to residents and tourists throughout the year.
Restaurants are open Sunday to Thursday from 10 am to midnight, and Friday and Saturday from 10 am to 1 am.
Opening times for shops are Sunday to Thursday from 10 am to 11 pm, and Friday and Saturday from 10 am to midnight.
Movie times for Roxy Cinemas can be found here.
Entrance Fee
Access to La Mer is free. There’s no charge to visit the beaches.
Events and Discounts
La Mer hosts a range of special events throughout the year, including fireworks displays on public holidays (UAE National Day, New Year’s Eve, etc.), ladies’ nights, and more.
The best way to stay up-to-date with all the latest news and events at La Mer is to follow the official Facebook page.
The Facebook page also regularly features details of discounts and offers at attractions, shops, and restaurants. It also offers information about new developments and openings at La Mer.
The official Instagram page is also a useful source of information.
Hotel
Rove La Mer Beach is the perfect place to stay when visiting La Mer. It is located at La Mer South.
The hotel offers over 350 rooms, each with air conditioning, a flat-screen TV, and a desk.
The on-site restaurant and bar are perfect for grabbing a bite to eat or enjoying a drink, and the swimming pool is the perfect place to cool off after a long day of exploring.
24-hour front desk service means that you can always get help when you need it, and the hotel’s closeness to all the attractions and restaurants at La Mer makes it easy to explore everything the area has to offer.
Whether you’re looking for a place to relax or a base for your adventures, Rove La Mer is a perfect choice.
Location
La Mer is located on the beachfront in the Jumeirah area of Dubai.
It is flanked by two artificial islands. Pearl Jumeirah lies to its north and Jumeirah Bay to the south.
Attractions and places of interest nearby include Jumeirah Mosque, the Etihad Museum, and Mercato Mall.
Getting There – Metro and Bus
There’s no Dubai Metro station within easy walking distance of La Mer. The closest are Financial Centre, Emirates Towers, and World Trade Centre. All these stations are on the Red Line and around 1.5 miles away. Visitors could save money by getting a train to one of these stations and then taking a taxi.
Various buses go to La Mer. Options include:
- Service 8 – Gold Souq Bus Station to Ibn Battuta Bus Station (other stops include Al Ghubaiba Bus Station, Mercato Shopping Mall, Wild Wadi, Burj Al Arab, Madinat Jumeirah, and Jumeirah Beach Residence).
- Service 9 – Al Ghubaiba Bus Station to Business Bay Metro Station (other stops include the Mercato Shopping Mall).
- Service X28 – Lulu Village to Dubai Internet City Metro Station (other stops include City Centre Deira).
- Service 88 – Deira City Centre Bus Station to Dubai Internet City Metro Station.
Getting There – Taxis
La Mer is a popular destination and is well known by taxi drivers in Dubai.
Visitors leaving La Mer will have no problem finding a taxi. Although often busy, the taxi rank is well-organized, with queues marshalled by security guards. This helps to ensure that visitors can get a taxi quickly and efficiently.
The taxi rank is located at La Mer Central, and it is easy to find thanks to clear signage.
Parking
Looking for a free place to park at La Mer can often be a challenge, especially on weekends and during peak hours. While there is some free street parking available, it is often very busy and can fill up quickly.
For those who are willing to pay, there are several underground car parks at the complex. However, customers spending money at participating outlets can get free parking. The latest details can be found on the official La Mer website.
Valet parking is also offered.
Meraas
La Mer is the brainchild of Meraas, one of the most innovative developers in Dubai. Their other projects include Al Seef, Kite Beach, Boxpark, City Walk, The Green Planet, The Beach, The Outlet Village, and Last Exit.
